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Danish sharing economy strategy just a first step

Danish sharing economy strategy just a first step

| Text: Marie Preisler

The government’s long-awaited sharing economy strategy is a first, small step towards regulating the sharing economy in Denmark, but the social partners agree more needs to be done.

With its 22 proposals, the Danish government’s new sharing economy strategy says a lot about taxation and a little about workers’ rights. The aim is to give the sharing economy room to grow in Denmark.

Brian MikkelsenPresenting the strategy, the Minister for Industry, Business and Financial Affairs Brian Mikkelsen (Conservative Party) said there was a need for more and larger sharing economy businesses. He also wanted more Danes to be able to benefit from the opportunities the sharing economy brings. This would stimulate development and growth which would benefit the environment, society as a whole and private individuals’ economy, he said.

Central to the strategy is to make it easier to be a citizen as well as a sharing economy business. The government wants to lower taxes on income generated from renting out accommodation or cars, when the activity happens via a platform which makes sure that revenues are being reported to the tax authorities.

A new website will make it easy for citizens and businesses to find answers to their questions about the sharing economy, and the government wants to create a partnership with the social partners to discuss how the labour market best can prepare for the future challenges which the sharing economy might bring.

Taming the wild west

The social partners have reacted positively to the invitation to a dialogue. The Confederation of Professionals in Denmark (FTF), which represents 450,000 employees, welcomes the fact that the government invites employer and employee representatives to jointly investigate the sharing economy.

Bente SorgenfreyIf we want to create safe frameworks for people working on the digital platforms, employers, employees and the government need to work together, commented Bente Sorgenfrey, the FTF President.

She thinks the sharing economy has so far been a “wild west with no regulation of working conditions or taxation”, and she is happy that the government with its strategy aims to make sure sharing economy income is being taxed. She would have liked to see the government go even further to secure tax revenue.

The Danish Chamber of Commerce also compares the sharing economy to the wild west.

The sharing economy has great potential when it comes to securing a better use of resources and giving consumers opportunities that they like. But we must avoid a wild west which operates outside of normal rules, said Geert Later Christensen, Deputy Director at the Danish Chamber of Commerce in a press release.

He joins the FTF President in praising the government’s sharing economy strategy for preparing the way forward in terms of revising rules covering the sharing economy, and to secure the taxation of revenues. But he underlines, just like the FTF President, that the strategy is not enough. These measures represent a step in the right direction, but it is crucial that they are now put into action, he says.

Clarification needed

Around one in five Danes have used sharing economy services, and in 2016 the sharing economy grew by 7.5 percent, according to surveys from Nordea. But so far the sharing economy has only made a small contribution to the national economy. 

The Ministry of Industry, Business and Financial Affairs estimates that the total revenue for car sharing, private car hire and private accommodation rentals in 2015 was around half a billion Danish kroner (€67m). The sharing economy counts for much more than renting out cars and houses, however, and the sharing is not only between private individuals.

The term also applies to digital platforms which make it easy to find people who can carry out a particular task at a particular time. These are often run by commercial companies which avoid permanent staff by hiring labour and skills according to demand.

Danish LO and a range of media therefore feel the term ‘platform economy’ is more accurate than the sharing economy. The weekly Mandag Morgen writes that it is time to agree on the rules for a labour market where digital platforms play a central part:

“When more and more people work via the platforms, there is an urgent need to clarify rights and responsibilities and to adjust the way in which the welfare state’s support and social services are being funded. This is a part of the ‘sharing economy’ which the government’s strategy by and large does not address.”

Smells of employer

More than 20,000 Danes are offering their labour via the five largest sharing economy platforms that link those who need labour to those who offer it, according to a survey published in early 2017 in the weekly Ugebrevet A4. It looked at the business concept for five different platforms, which according to the Danish Ministry of Business can be categorised as platform economy businesses: Happy Helper, Handyhand, Cleady, meploy and Jobbi.

The five platforms offer cleaning and gardening in particular, but also other services. According to Ugebrevet A4, none of them considers themselves to be employers, but experts quoted in the publication disagree. One of them is Per Kongshøj Madsen, Professor Emeritus at the Department of Political Science at University of Aalborg, and contributor to the Nordic Council’s analysis of the platform economy in the Nordic labour markets. He thinks the platforms have elements “that smell of employer”:

He told Ugebrevet A4 that the kinds of platforms that facilitate jobs, systematically exploit well-known judicial grey areas between salaried work and other types of employment, in order to develop their business concepts.

A majority of Danes fear that the platform economy can lead to a society with more temporary workers suffering from low pay and bad working conditions. This is also suggested in a survey made for Ugebrevet A4 by Analyse Danmark. 58 percent agree that sharing economy platforms lead to lower salary levels, while just nine percent disagree.

Defining the sharing economy and platform economy

There is no clear definition of the term sharing economy, but it is often used about private individuals or businesses sharing their surplus capacity – e.g. car, house, time – with other private individuals or businesses via digital platforms, in return of payment or other services. This according to the Ministry of Industry, Business and Financial Affairs.

According to LO, the term sharing economy should only be used about business models where private individuals share with each other without pay, while the term platform economy is more correct when describing business models involving profit.

The term platform economy describes, according to LO, profit-driven businesses whose business models are based on digital platforms.

Source: The Ministry of Industry, Business and Financial Affairs and LO

The government’s sharing economy strategy:
  1. A single portal which sharing economy businesses can use to access authorities
  2. A sharing economy panel with sharing economy businesses and experts
  3. Expanded European cooperation on informing businesses about rules covering the individual countries’ sharing economies
  4. A broad set of information measures to create clarity around rules for users and providers
  5. Dialogue with the insurance trade and sharing economy platforms about insurance-related issues in the sharing economy
  6. Developing digital reporting of incomes to the tax authorities
  7. A 36,000 kroner tax rebate for private renting out of summer houses and permanent residences, if the landlord reports all income to tax authorities
  8. A new 5,000 kroner tax rebate for the private hiring out of cars and boats, if income is reported to tax authorities
  9. The government disruption council will discuss the sharing economy’s impact on the labour market and the Danish model
  10. Measures against grey areas in existing legislation
  11. Information to unemployment insurance funds and job centres on the rules for unemployment benefits in relation to sharing economy activities
  12. Promoting digital solutions, which link collective transport with for instance taxies and car sharing
  13. Accommodation must be rented out for at least 90 days a year if it happens over a digital platform which automatically reports taxable income
  14. It will become easier for businesses and private individuals to use leisure crafts in sharing economy activities
  15. The platform will become a national hub for ‘challenges’ where people or businesses can contribute with solutions
  16. Aarhus is the 2017 sharing economy trial city
  17. Working to make EU legislation compatible with sharing economy business model
  18. Woking to put in place good frameworks for online platforms in Europe, and to remove unnecessary obstacles for free data exchange inside the EU
  19. Working for data collection under EU leadership, and joint international regulation of sharing economy platforms
  20. Dialogue with sharing economy platforms to find ways of sharing data with authorities
  21. Investigate how the sharing economy can be measured at any one time
  22. Follow the development of business models, digital platforms and the volume of economic transactions

Source: The government,



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