The media industry is in the middle of major reforms and nobody
knows what the future will look like. Big and small newspapers realise
they need to compete with digital platforms and social media, or they
will be serving an increasingly ageing group of readers. This month’s
theme highlights the challenges ahead.
Nordic Labour Journal’s figures show the largest Nordic newspapers
suffered a 20 percent fall between 2007 and 2011. And things are
changing at an increasing rate. In Finland alone more than 500
journalists have received their notice in the past six months, says the
Union of Journalists in Finland. Why are so many profitable companies
firing people?
”They make panicky decisions” Juha Rekola tells NLJ. Denmark is
worst hit among the Nordic countries, according to media expert Lasse
Jensen: “All excess fat is long gone, and many newspapers are reaching
the limit of what they can take economically.” Young people are used to
accessing global online news for free, and nobody seems to know how
newspapers can capture younger readers and make them pay for
content.
News is produced and is being consumed in new ways, and digital
media are growing fast. But broad, independent and critical public
debate could be weakened if blogs and tweets become more important than
the fourth estate.
Journalists and editors have so far been guarantors for quality.
This also forms the basis for governments preparing
“necessary changes” in the face of multimedia solutions and when
they debate future state media support and VAT on digital
platforms.
But that doesn’t remove the fear for the future in an industry used
to pose critical questions. It remains to be seen whether the owners’
words can stop the dread of a downward spiral:
“I think any society will continue to need people who are good
observers, who can connect the dots and report it all back in a concise
and interesting way,” Ole Jacob Sunde, Chairman at the Schibsted media
group, tells Nordic Labour Journal.
